Delivering People That Deliver Innovation

Hirewell engaged with Duracell to quickly build out large cross functional teams to support their new autonomous direction. What started as an enterprise hiring project evolved into a long-term talent acquisition partnership that continues today.

Duracell manufactures countless batteries & devices that people use to stay connected, protect their families, and simplify their mobile lifestyles. As the world's largest battery company with more than $2 billion in annual sales, Duracell (the Copper Top), is a trusted household name and global brand icon.


After acquiring Duracell from Procter & Gamble in 2015, the Marmon Group (Berkshire Hathaway) needed to build-out a 39-person IT team dedicated to a newly autonomous Duracell. To do this, Duracell needed to:

Establish a hiring plan that was both future-forward and nimble
Spin up a new system for tracking IT applicants quickly
Develop hiring content that would attract the right people
Execute the hiring strategy from end-to-end


To bring this project to life, Hirewell worked collaboratively with Duracell to achieve their hiring goals by:

Setting up an inbound applicant tracking system for the IT project specifically within 24 hours

Consulting on organizational design, compensation, interview strategy/process, job descriptions, marketing collateral, and more

Developing hiring content to ensure maximum visibility to relevant candidate markets

Using iterative project planning as a part of the day-to-day to remain nimble and meet the needs of multiple stakeholders

Success Metrics

Speed matters. Quality matters more. Results matter most.

Total Hires Across 7 Years
Success Rate on Open Jobs
Different Departments

What started as a 39 person buildout has evolved into hiring 129 people the last 7 years. The streamlined partnership between all levels resulted in comfortable, transparent, and predictable processes for candidates while delivering a compelling and scalable employer brand.

Roles Hired

  • CIO
  • Global Director of Infrastructure
  • Global Director of IT Operations
  • Global Director of Applications
  • Global Director of BI
  • Senior Managers of Applications
  • Senior Managers of Networking Services
  • Senior Managers of Computing
  • Senior Managers of Tech Relationships
  • SAP Managers (FI/CO, SD, MM/WM, MDM)
  • Individual Contributors in Systems, End-User Computing, Help Desk, and Development
  • HR Manager
  • People Relations Partners
  • HR Specialist
  • Training Coordinator
  • HRSS Data Entry Analyst
  • Site Industrial Technologies Manager
  • Production Manager – North America
  • Business Packaging Manager – North America
  • Manufacturing Process Engineers
  • CSO Order Management Analysts
  • Supply Chain Coordinators
  • Inventory Analysts
  • Process Engineer
  • Transportation Financial Analyst

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